What to Know About Our Structurely and Sierra Integration

November 19, 2021
By Scott Sillari

Quit playing games with cold leads after this latest integration.

Today I have some exciting news to share about our new integration that we just released last week between Sierra and Structurely. Sierra Interactive is a great CRM in the real estate space, and Structurely is an AI chatbot that nurtures leads as they come into your pipeline. We’re super excited about this bi-directional integration released on our platform. Here’s how it works:

When a lead comes into Sierra, you can have all new registrations pushed over to Structurely to start getting automation, or you can have selective leads pushed over based on lead source or type. You can also create some custom tags so that it will only push a lead over if it has that tag. There is a lot of control here with the different filters, and it’s a fantastic tool.

"This integration will help agents work more efficiently."

On the flip side of the integration, once the bot is communicating with the lead efficiently and nurtures it, all that text interaction is feeding back to your contact record in Sierra. Then when the bot identifies that this person needs to be talked to by a real person, a notification gets sent to that agent through Sierra. It makes things very efficient for your agents working with leads. The people they're talking to truly want to talk to them.

If you’re using Brivity, Boomtown, Real Geeks, or Firepoint, we have the Structurely integration available for all of those CRMS as well. If you have questions about the platform, the new integration, or anything else, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.


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