New Tech: Fello turns your dead leads into the best ROI in your business

July 31, 2023
By Scott Sillari

In a recent interview, we had the opportunity to speak with Tom Schrader, the co-founder and chief product officer of Fello, who shared insights on the remarkable advancements in the real estate industry. Learn more about how Fello helps businesses convert all the leads you bought over the last 10 years into the best ROI in your business.

Tom’s background and how they started Fello

Having previously worked in the automotive sector for two decades, Tom brought his expertise to Fello, aiming to harness technology to improve efficiency and generate more leads.

Teaming up with initial investors Ryan Young and Stephen London, they devised a unique strategy that simplifies the process of converting seller leads.

Recognizing the importance of fostering a strong connection between consumers and businesses, Fello redirected its focus from buying and selling properties to cultivating collaborative partnerships with agents.

How can Fello help real estate agents and brokers?

Real estate agents may not realize they can utilize existing leads from Zillow, Realtor, OpCity, Ojo, Homelight, ext and have a higher conversion rate on the leads already in their database rather than purchasing fresh leads. Fellow helps real estate agents convert resurfaced leads to listings more easily than converting first-time contacts. By leveraging big data, Fello delivers the right message to the right person at the right time and helps avoid over-saturation which does not convert well. Through automated processes and collecting data over time, Fello is able to assist agents in converting leads more effectively, finally allowing you to get a return on all the money you spent on leads over the last 10 years.

How can Fello help you manage your database and convert more business?

Tom suggests that engaging with a database of under 2,000 contacts can result in some engagement, but for optimal lead generation, contact databases of around 5,000-15,000 are ideal to generate huge amounts of leads. Database quality has a significant impact on engagement and spam rate; past clients are the most optimal for solid lead generation. Small adjustments to messaging and user experience can yield dramatic results, such as doubling lead volume overnight. Tom's team is focused on constantly improving performance by driving more conversions at higher volumes.

Fello features

Here are other key features of Fello to help you convert more business in real estate:

• An agnostic solution to improve the visitor experience and lead conversion on agents' websites.

• Widgets and testing are being used to facilitate increased conversion.

• Platform offers connection to CRM systems for real-time updates.

• Tool designed for team owners/admins, with widgets embedded on websites and data flowing freely back into CRM.

• Marketing designed to place the right message, using the right media at the right time.

How Real Synch integrates Fello into other applications

We dedicate time to onboarding and integrating clients into our platform. We provide a white glove onboarding service to help clients set up the platform.

With Fello’s white glove onboarding they work with Real Synch to get your integration active so you do not have to worry about the data seamlessly moving back and forth between your systems.

Get started with Fello today and integrate your CRM through Real Synch

Check out Fello at and see what they can do to help your business close more deals and try our integrations for free through Fello! Book a free tech consultation with Scott today.


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