Are You Wasting Money on Leads That Don’t Convert? Here’s How to Fix It

August 8, 2025
By Scott Sillari

Are You Wasting Money on Leads That Don’t Convert?

If you’re spending on lead generation but don’t know which sources result in closings, you’re not alone. Most real estate teams rely on incomplete data from their CRM, spreadsheets, or guesswork to track ROI. The result? Wasted marketing spend, missed opportunities, and slower growth.

The Problem with Traditional CRM Reporting

Your CRM collects a lot of data, but it doesn’t always tell the full story. Most platforms don’t calculate lead source ROI, show cost-per-close, or highlight which lead types are underperforming. And even when they do, pulling those reports is a hassle—especially for busy team leaders or brokers managing multiple agents.

How Top Teams Track ROI with Clarity

RealSynch Business Intelligence takes the data you already have and turns it into clear, actionable insights. Here’s how:

  • Connects directly to your CRM
  • Calculates ROI per lead source in real time
  • Tracks cost, GCI, and conversion rates from lead to close
  • Flags underperforming sources and wasted ad spend

You’ll see exactly where your closings are coming from—and where your money is disappearing.

Actionable Insights, Not Just More Data

The dashboard doesn’t just show the numbers. It gives you conversion recommendations, shows what’s at risk, and allows you to set clear ROI goals for your team. No spreadsheets. No complex setup. Just clarity.

Make Every Marketing Dollar Count

If you're serious about scaling your business, you can’t afford to rely on gut instinct or outdated reports. RealSynch Business Intelligence gives real estate teams the edge they need to make smarter, faster decisions.

Ready to see which leads are actually making you money?

👉Start your 30-day free trial of RealSynch BI today.

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